Become a Reviewer

Reading: VRM a technology of domination of self - The effects of vendor relationship management syste...

Download

A- A+
Alt. Display

Research

VRM a technology of domination of self - The effects of vendor relationship management systems as tools for consumer empowerment

Author:

Marina Alvarez

Department of Management, London School of Economics and Political Science, GB
About Marina
MSc in Information Systems and Digital Innovation
X close

Abstract

This research paper studies how VRM (vendor relationship management) systems, as tools for marketing and consumption practices, can affect aspects of consumer empowerment. I conclude that while better consumer producer relationships can be fostered the dangers of techno-plebiscitarianism and increased disciplining can affect wider parts of society. The theoretical framework relies on a combination of the Foucauldian notion of governmentality and Kasabov’s narratives of consumer dissatisfaction. Through recognizing the effects of discourses of knowledge, choice and power on narratives of information inequities and disciplining I establish a basis for understanding consumer empowerment through VRM systems for marketing and consumption practices.

How to Cite: Alvarez, M., 2017. VRM a technology of domination of self - The effects of vendor relationship management systems as tools for consumer empowerment. iSCHANNEL, 12(1), pp.25–31.
Published on 01 Sep 2017.
Peer Reviewed

Downloads

  • PDF (EN)