Nowadays, digital technologies are revolutionizing innovation processes, as they are multiplying the production of novel solutions, and they are spreading those solutions to people all over the world. In this paper, I focus on the analysis of digital technologies’ migration, in order to rethink innovation both in production and diffusion terms. I argue that innovation is a complex process that happens in different ways, and in different moments and places. Using a varied set of ethnographic examples taken from the anthropological literature, I show how the intention and the logic through which digital technologies are created as innovations also migrate. This innovation logic can be contested, as digital technologies are repurposed in different contexts, and digital technologies can even be the spaces where these different sorts of innovations happen. I conclude by suggesting that an anthropological contribution is precisely to show the volatility of innovation as a concept.