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Reading: Mobile Value Chain and Services: The Case of Mobile Donations for Charities

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Mobile Value Chain and Services: The Case of Mobile Donations for Charities

Authors:

Claus O Heintzeler ,

Information Systems and Innovation Group, Department of Management, London School of Economics and Political Science, GB
About Claus O
MSc Management Information Systems and Innovation (2011/12)
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Caroline Legler,

Information Systems and Innovation Group, Department of Management, London School of Economics and Political Science, GB
About Caroline
MSc Management Information Systems and Innovation (2011/12)
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Seyed Mohammad Adeli,

Information Systems and Innovation Group, Department of Management, London School of Economics and Political Science, GB
About Seyed Mohammad
MSc Management Information Systems and Innovation (2011/12)
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Javier Huerta,

Information Systems and Innovation Group, Department of Management, London School of Economics and Political Science, GB
About Javier
MSc Management Information Systems and Innovation (2011/12)
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Silvia Elaluf-Calderwood

Information Systems and Innovation Group, Department of Management, London School of Economics and Political Science, GB
About Silvia
MSc Management Information Systems and Innovation (2011/12)
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Abstract

This case study presents how the use of mobile digital services through smartphones can enhance known value chains of services by increasing the lateral margin value. The particular case discussed relates to a mobile application for charity organisations, i.e. non-profit organisations with the intention to provide help and raise money for those in need. The paper is of relevance for researchers and practitioners, as it demonstrates how computer and business science can be linked to analyse human computer interactions, which may help to solve problems in existing business processes through the use of mobile technology. Based on empirical data gathered from research and interviews during the case, the paper identifies the most prevalent problems of charity organizations, such as lack of awareness and information, trust, transparency and convenience, and demonstrates how mobile technology can support these deficits in business processes and service value chains.

How to Cite: Heintzeler, C.O., Legler, C., Adeli, S.M., Huerta, J. and Elaluf-Calderwood, S., 2012. Mobile Value Chain and Services: The Case of Mobile Donations for Charities. iSCHANNEL, 7(1), pp.36–46.
Published on 01 Sep 2012.
Peer Reviewed

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